Toshiba X20
Earlier this year we photographed the Toshiba X20 for a promotion in print, on the web and for brochures under direction from advertising agency Vitamin X Creative at Bondi.
Shooting electronic goods is certainly rewarding and achieving the required slick finish was challenging. Perhaps this is because like the products themselves, the shots need to be extremely precise and clean. The real products surfaces are highly reflective and tend to highlight any fingerprints and any slight specks of dust. This probably why many of these type of images are often computer generated themselves.
Having said that, retouching was certainly part of producing the final images, most of which was carried out in house here at Studio Commercial.
KONE Elevators
KONE Elevators are on the up… (yes we’re not fond of newspaper style headlines either but there you have it). An interesting shoot none the less for Kone Australia brochures.
Samsung "Fill your fridge"
The Samsung “Fill your fridge” promotion was a photoshoot we completed for Momentum agency.
The fridge itself was huge and only just fit through our front door, it certainly took plenty of food to fill it!
On the photography side, shiny metal objects (particularly large ones), are notoriously technical to shoot and this one proved to be no exception. Lighting this Goliath required a very large and even source so we used large scrims and even our cyclorama itself as a huge reflector.
As a side note, so impressed by the fridge was Jason, soon after the shoot purchased the exact same model for his new house, he loves it!
Food styling by Ben Masters.
Happy Mardi Gras!
An alcohol shoot with a different bent!
As this post goes live, the Sydney Gay and Lesbian Mardi Gras is underway. With the main event of the parade itself taking place on the 5th of March.
We shot this “Celebrate Diversity” promotional campaign in conjunction with Dynamix agency and certainly think it captured the fun and flamboyant atmosphere of the party. As sponsors of the event, Finlandia Vodka and Jack Daniel’s Tennessee Fire make the perfect couple and are sure to spice things up.
Skillogalee Muscat
Jason picked up this little gem of boutique Skillogalee Muscat whilst touring the wine country in South Australia. We thought that the beautiful form of the bottle would be a great piece to shoot as a still life. Being an uncommissioned work this gave us the scope to play around with a few props of our choosing and put this photograph together to create a complimentary look and feel. Hope you like it 😉