As much as “we” the Studio Commercial photographers crowd our blog with pictures that ooze imagination, colour & creativity, there is none the less a big calling for the clean and simple, as we like to say: “White is the new white”

Canon Cameras has run a campaign for a number of years with the slogan “Advanced Simplicity” this featured just a single camera on a blank white page… the power of this approach is not to be underestimated.

In a similar way a corporate headshot on white can offer, in an instant, a concise and un-distracted view of “the voice at the other end of the phone” this brings the viewer face to face with a real person. Quick, simple and cost effective.