As part of the 2015 Rugby World Cup, Air New Zealand and Qantas had a bet with each other for the final. It turned out The All Blacks and Air New Zealand won the world cup and the bet. Which then meant Qantas had to wear All Blacks jerseys and have the Captain announce a big congratulations to the All Blacks on winning the Rugby World Cup. We got to be the only photographers there to capture the handover of the jerseys and Qantas staff wearing the All Blacks gear. As would be expected it was received better on the Air New Zealand social media pages than it was on Qantas but both got a lot of hits and the Air New Zealand post had almost 3000 re shares. It was the most successful social media campaign Air New Zealand has done, getting global coverage.
Random Other Posts
Zala Hair Extensions
27/05/2015
We recently completed a series of before and after shots for Zala hair extensions. It was really…
Heineken
17/04/2013
We photographed this recent Heineken promo in Wentworth park Ultimo. The Art directors brief was to…
CEO Photography
02/08/2018
Photographing CEO’s and Executives is a Studio Commercial specialty. A typical photo-brief for CEO…
Dave post-hair
21/04/2011
We had a last minute change at a photo shoot and Dave had to fill a talent position, fast. I think…
Rebranding your Business
13/08/2014
Rebranding can be a daunting task for any business. Your marketing person or team will most likely…
Australian Hotelier Magazine
21/11/2011
We often have to create a photograph according to a sketch. This was a job done in the 13th hour on…
Client study: Wedding Gifts Direct
20/04/2012
Q: You mentioned that you tried three photographers before using Studio Commercial. What were the…