This shoot was for a Foxtel “outdoor media campaign” – Promotion material appeared on taxis, bus shelters, postcards and online.
We photographed the earth-shaped cake and Paris Cutler in studio, along the recording of the television commercial (see: Eat Yourself Sexy as an example).
The artwork was created by shooting the individual image elements. The globe cake, cake slice, cake holder and Paris was photographed separately in studio then this was all retouched together in post production using Photoshop.
The postcard promo for Planet Cake
Planet Cake is a reality TV show that follows the ups and downs of a custom-made cake store that caters to high-profile people like Rihanna and Nicole Kidman. The owner, Paris Cutler, was a stock broker before she bought the company in 2003.
Watch the trailer.
Random Other Posts
Junk Clothing + Studio Commercial
22/08/2011
We teamed up with Junk Clothing for a fashion photo shoot.
Ride to Work Day
12/10/2011
Today is Ride to Work day. We hope you took part, we absolutely loved it.
Medibank Private
05/12/2014
Here is high profile photoshoot we did for the cover of the Medibank Private Share Offer…
Skillogalee Muscat
23/01/2014
Jason picked up this little gem of boutique Skillogalee Muscat whilst touring the wine country in…
Annual Report time!!!
26/06/2014
Annual report photography is one one of our specialties, we love doing it! Here are just a few of…
Commercial Architectural Photography
08/08/2019
We love all things architecture, especially showcasing it in our photography. From residential to…
Jack Daniels & Co “The Spirit of Summer”
13/01/2016
For those of us who like to have the odd cocktail or two, here’s a little offering of images…
5 ways to instantly improve your photography
22/07/2011
Here are five ways you can instantly improve your photography by making little changes to your…
Cosmos Magazine feature portrait
11/05/2016
Cosmos, an Australian science magazine, runs a profile every issue on a local scientist. The twist…