Jeans for Genes ad campaign

Sydney agency March One commissioned us to photograph the loveliest group of kids for the “Jeans for Genes” campaign. Each child that appears in the print ads has a genuine genetic disease, some of them life threatening.

We always enjoy shooting alongside the film crew from Ideas of Dean who were filming the ad for TV/cinema/web. The separate crews took it in turns working with each child to and try and capture their wonderful personalities.

We came away from the day feeling privileged to have met these great kids and their families. It was a reminder not to take little things for granted, which these kids can’t. We loved seeing their gorgeous faces on the finished banners lining the streets of the city. Jeans for Genes Day is coming up on Friday 3rd August (tomorrow!!), please give generously if you can – Jason.