This food photo shoot was over two days. We photographed Golden Crumpets and Picklets as well as Tip Top Muffins and Raisin Toast.

The images are now being used at point of sale locations across Australia.

Sometimes we have to use a bit of creative problem-solving to make our images come to life. For the image of the boy below, we created a scruffy look by going into the backyard, grabbing handfuls of dirt and rubbing it into his clothes and face. As you can imagine, he really enjoyed this.