Jason, the head honcho, writes a once in a while editorial

I joined the Studio in the late 1980s, when Sydney was riding high on bicentennial fever. We had four camera kits for seven photographers. The Studio was a quarter of the size it is now; hidden in a little alleyway in Pitt Street. We had three dark rooms and everyone learnt film processing, we did our own printing. Hand printed, no less.
When the studio opened in 1967, the photographers used to have a Graflex Speed Graphics camera that only loaded sheets of 5×4″ film. At each shoot, they could only take six (really good) images.
Shooting with film was completely different to using a camera today, we used a light meter all the time. We used medium format Bronica film cameras when I came on board.
These days, it’s a lot quicker to take an image and change things around relying on the LCD screen at the back, although we still use light meters at most shoots.
We had to dress more conservatively for our corporate clients but that’s changed with time. We’re not expected to dress corporately, it’s expected that we’re not cut from the same cloth.
The technology for cameras is literally moving in leaps and bounds. Each year, the advancements in camera bodies and Photoshop is pretty amazing. Because of this, photography as a communication is getting more advanced every three months.
Our work in the 80s now seems dated. Even work from the early 2000s ages quickly.
Photography as a field is at a really interesting point right now.
Random Other Posts
“Hipsters” TV Series by Samuel Johnson
21/07/2015
Hipsters is a TV Series presented by Samuel Johnson. The series was aired on SBS in March this…
By Dezign Furniture Photography
17/01/2022
We are back on location photographing furniture with our long time client and friend, By…
Five tips for Real Estate Photography
17/10/2011
Marcus first published this article for REI NSW. While we’re not real estate…
Ferrero Rocher “Unwrap Magic”
01/05/2018
It’s been a while since our last Blog Post as the team at the Studio Commercial have been…
Australian Turf Club editorial photography Part 2
20/06/2019
The Races magazine – Editorial Photography at Royal Randwick Following on from the Rosehill…
Cosmos Magazine feature portrait
11/05/2016
Cosmos, an Australian science magazine, runs a profile every issue on a local scientist. The twist…
Waratah’s Carlton Draught
17/04/2013
Here are some images for a Carlton Draught / Waratah’s promotion. The final imagery may…
EPM Projects X Southern Cross Aged Care
04/02/2022
Interior and Exterior Photography for EPM projects at the Southern Cross Aged Care…
Balmain Private
06/08/2014
Balmain Private‘s business is providing online investments in stand-alone first mortgages.…
Australian Hotelier Magazine
21/11/2011
We often have to create a photograph according to a sketch. This was a job done in the 13th hour on…
California Dreamin’…
15/11/2012
In July, Jason, his wife Dale and nine-year-old son Rudy visited good friends in San Diego. They…
The NIBA Gazette
03/10/2014
The NIBA Gazette is an industry magazine that Studio Commercial have been supplying photographic…
Brewster Murray Architects
18/06/2015
We were recently commissioned by our good friends at Rifle Media to execute the photography for…
KONVOY Kegs
10/01/2022
Another editorial photoshoot for long term client Citadel Magnus. They had organised…
Tim Rogers
25/09/2013
It’s not everyday you photograph Aussie rock royalty, In this case You am I front man Tim…